The Foundation for Fresh Produce and the Produce For Better Health Foundation have come together to advance fruit and vegetable consumption. To read more on the merger visit our FAQs page.
The Foundation for Fresh Produce's vision is to grow a healthier world by changing the trajectory of human health. The produce industry has the potential to provide solutions for many of the world’s greatest health and economic challenges – especially those surrounding nutrition and hunger.
The Foundation will focus on improving the appeal of fruit and vegetables as an integral part of people’s diets, supporting the development of infrastructure and supply chain solutions that provide easier access, and establishing strategic alliances that enable children and families to form healthier eating habits.
Stay tuned for more updates as the Foundation begins its mission to grow a healthier world.
Join our Mission
We know that improving access to produce is essential to driving consumption and therefore alleviating the many public health and personal wellness challenges that can come from nutritional insecurity. Support this mission by donating today!